Sunday, January 11, 2009

Failing Markets & Falling Hemlines

The intersection of fashion and economy is not an unfamiliar one - even the most die hard fashionistas must scale their shopping habits to ensure they have a roof under which to keep their favorite shift dresses and stilettos. Carrie Bradshaw wasn't immune to her Manolo-induced financial crisis when dealing with a recently co-oped apartment, and neither are we. As supply and demand would have it, retailers must follow suit -- even if it's tailored perfectly. The 'affordable' off shoot branding of high-end designers is by no means a recent addition to the fashion world, but its visibility is ever-increasing as the economy breeds the need for more affordable fashion. (Read: Marc for Marc Jacobs; Moschino Chap & Chic; "Designed By..." collections and H&M and Target, etc.)

With the onset of the American economic crisis, it's only logical that spending on fashion and luxuxy will slow as the cost necessities increases and jobs dwindle. (Unless of course you're an automotive CEO...) Conservative spending will rule from the top down.

What's less obvious is the change in fashion itself. Will conservative spending mean conservative dressing? As our wallets shy coyly to the bottom of our handbags, will we fall coy beneath more conservative, serious trends? Will failing markets mean falling hemlines?

It seems the answer is yes. Bill Cunningham of the NYT explains with a collection of photos, here.

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